3 min readCase StudiesFeaturedLead Generation Case StudyUncategorized

BDS Pro Clean – 152 Exterior Cleaning Leads

BDS Pro Clean is a professional exterior cleaning business based near Edinburgh, Scotland.  They provide services to both domestic and commercial clients across Edinburgh and the surrounding area. The range of exterior cleaning services they offer includes roof cleaning, render cleaning and stone cleaning. 

The Aim

BDS Pro Clean and Digitool partnered up because BDS wanted to generate more sales enquiries from potential customers. Particularly, they wanted to focus on boosting the amount of exterior cleaning leads they received. 

The main aim was to:

  • Generate more roof cleaning and property exterior cleaning leads

We are Lead Generation Experts

In the past 6 years, we have partnered with dozens of different exterior cleaners from the UK, the US, New Zealand, and Australia to help them with their marketing.

The Digitool team have spent thousands of hours and £1,000,000+ in ad-spend helping local service businesses win more work. Because of this, we have almost unrivalled know-how when it comes to setting up and managing high-performance advertising campaigns and landing pages to generate leads. 

Roof & Gutter Cleaning Leads

We created a lead generation campaign and landing page.

For BDS, we targeted:

  • Roof cleaning leads
  • Exterior cleaning leads


Performance Summary

How many leads we got

Between the 1st of August 2022 and the 1st of July 2023, we spent £3092 in ad spend and sent BDS Pro Clean 152 roof and exterior cleaning leads:  

    • 97 phone call leads
    • 66 email leads
    • That’s a total of 152 new leads (with an average cost per lead of £20.34)

exterior cleaning leads results

The estimated ROI

All of our clients have their own Digitool dashboard that lets them see their costs, leads, and an estimated ROI (which is calculated based on each client’s own sales targets) in real-time:

As you can see from the screenshot:

  • The estimate is that they convert 55% of leads into jobs
  • The estimate of their average job value is £1000
  • The estimated ROI calculated on the above figures is £83,600

*These figures are just from the initial jobs. They don’t include repeat bookings, cross-sells, recommendations, and referrals*

Here’s the review BDS left for Digitool saying: ‘Previously worked with another marketing agency with little to no leads, only been with Digitool a month but what a difference. Brilliant service, communication and ultimately a big shift in leads coming in already. Looking forward to the future with Digitool’. You can check out this review and more reviews like it by visiting our Nicejob reviews page.



Could your business benefit from more leads? Over the years Digitool has helped cleaning and trades businesses just like yours get ahead of their competition with our lead generation, SEO  and review services. Check out some of our client reviews or other fantastic results in these client case studies:

295 Exterior Cleaning Leads

731 Roof & Gutter Cleaning Leads

159 Building & Construction Leads

If you’d like to have a chat with me about how it could help your business, then it would be great to jump on a quick 30-minute call: book here

Tags: 3 min read, Case Studies, Featured, Lead Generation Case Study, Uncategorized

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