3 min readCase StudiesFeaturedLead Generation Case StudyPPC (Pay Per Click)

Expert Carpet Cleaning Services – 277 Carpet Cleaning Leads

Expert Carpet Cleaning Services is a professional carpet and upholstery cleaning business.  They provide services to both domestic and commercial clients. The range of cleaning services they offer includes carpet cleaning, upholstery cleaning, rug cleaning, curtain cleaning and leather furniture cleaning. 

The Aim

Expert Carpet Cleaning Services and Digitool partnered up because Expert wanted to generate more sales enquiries from potential customers. Particularly, they wanted to focus on boosting the amount of carpet cleaning leads they received. 

The main aim was to:

  • Generate more carpet and sofa cleaning leads in the Oxford area

We are Lead Generation Experts

In the past 7 years, we have partnered with dozens of different carpet cleaners from the UK, the US, New Zealand, and Australia to help them with their marketing.

The Digitool team have spent thousands of hours and over £1,000,000 in ad-spend helping local service businesses win more work. Because of this, we have almost unrivalled know-how when it comes to setting up and managing high-performance marketing campaigns that generate quality leads

Carpet Cleaning Leads

We created a lead generation campaign and landing page.

For Expert, we targeted:

  • carpet cleaning leads
  • sofa cleaning leads


Performance Summary

How many leads we got

Between the 1st of April 2023 and the 26th of November 2023, we spent £2685.43 in ad spend and sent Expert 277 leads:  

    • 206 phone call leads
    • 71 email leads
    • That’s a total of 277 new leads (with an average cost per lead of £9.69)

The estimated ROI

All of our clients have their own Digitool dashboard that lets them see their costs, leads, and an estimated ROI (which is calculated based on each client’s own sales targets) in real-time:

As you can see from the screenshot:

  • The estimate is that they convert 50% of leads into jobs
  • The estimate of their average job value is £150
  • The estimated ROI calculated on the above figures is £20,775

*These figures are just from the initial jobs. They don’t include repeat bookings, cross-sells, recommendations, and referrals*

Here’s the review Expert left for Digitool saying: ‘thank you for all your help, you are great.’ You can check out this review and more reviews like it by visiting our Nicejob reviews page.



Could your business benefit from more leads? Over the years Digitool has helped cleaning and trades businesses just like yours get ahead of their competition with our lead generation, SEO  and review services. Check out some of our client reviews or other fantastic results in these client case studies:

295 Exterior Cleaning Leads

731 Roof & Gutter Cleaning Leads

86 New Reviews In 3 Months

If you’d like to have a chat with me about how it could help your business, then it would be great to jump on a quick 30-minute call: book here

Tags: 3 min read, Case Studies, Featured, Lead Generation Case Study, PPC (Pay Per Click)

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