Case StudiesLead Generation Case Study

S&L Pressure Washing – 295 Roof & Exterior Cleaning Leads

S&L Pressure Washing is an exterior cleaning business that operates across Hertfordshire. The services they offer customers include roof cleaning, stone cleaning, patio cleaning, and driveway cleaning. 

What they wanted

S&L Pressure Washing wanted to grow its customer numbers. They were looking to get new job bookings from people who were searching for thier services online. 

The aim was to:

  • Stop missing out on online leads
  • Get booked up with more high-ticket exterior cleaning work
  • Generate more revenue and profit

Roof & exterior cleaning leads

Digitool was ready to help. We created two Google lead generation campaigns and landing pages (roof cleaning and exterior cleaning.) 

Over the past 5 years, we have partnered with hundreds of different cleaning businesses. This experience has given us a unique competitive edge. Because our team has refined our lead generation product with over £1,000,000 in ad spend, we already know the keywords, ads, targeting, and landing page that works best for your cleaning niche. Digitool can instantly achieve fantastic results. 

For S&L Pressure Washing, we aimed to generate:

  • Roof cleaning leads
  • Gutter cleaning leads
  • Patio cleaning leads
  • Driveway cleaning leads
  • Pressure washing leads

How many roof and exterior leads we sent

Roof and exterior leads

From January 2022 to September 2022 we sent 295 leads:  

    • 170 leads via phone calls
    • 125 leads via emails
    • That’s a total of 295 new leads


Having a healthy ROI (return on investment) is just as important as gaining leads, S&L has clear targets that they want to achieve:

  • Convert 50% of leads into new customers
  • Hit an average job value of £500 (ex vat)

As you can see on their dashboard Absolute Cleaning will have a superb ROI:

  • They have spent a total of £4,524 on ads
  • They are targeting an £73,750 ROI 

*these figures are just from the initial jobs. They don’t include repeat bookings, recommendations, and referrals*


Could your business benefit from more leads? Over the years Digitool has helped cleaning and trades businesses just like yours get ahead of their competition with our lead generation, SEO  and automation services. Check out some of our other fantastic results in these client case studies:

2863 carpet cleaning leads

600 carpet cleaning leads

480 exterior cleaning leads

If you’d like to have a chat with me about how it could help your business, then it would be great to jump on a quick 30 minute call: book here

Tags: Case Studies, Lead Generation Case Study

2 Comments. Leave new

  • Hi There

    Im looking for a new lead generator to bring in more potential enquiries in Exterior Cleaning. Ideally Roof Cleaning but I offer all methods on all Exterior Cleaning including ECO FRIENDLY and Steam Cleaning.

    • Digitool Team
      January 10, 2024 2:47 pm


      We can most certainly help you with exterior cleaning leads. The best way to find out more about our services is to book a call on our website


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