A website that helps people choose you.
When someone checks your business online, they should quickly understand what you do, trust you and know how to get in touch.
What a good website should do.
Your customer does not want marketing jargon. They want to know you can do the job, see proof and contact you quickly.
Explain what you do
Your services and working area should be obvious from the first screen.
Build confidence
Real photos, reviews and examples help customers feel safe choosing you.
Make contact simple
Clear phone and quote buttons mean customers never have to hunt around.
Work properly on mobile
Most customers will check you on their phone, so every page must be quick and easy to use.
Choose the website that fits your business.
Trade and Performance Websites can be bought without a lead-generation plan. The £1 Lead Site is available only while you are an active Digitool lead-generation customer.
Lead Site
A simple place to send people who want to know more
- Clear description of your service
- Easy call and quote buttons
- Looks good on mobile
- Hosting and updates included
Trade Website
Give customers confidence before they call
- Home, services and about pages
- Professional, proven page layouts
- Contact form and click-to-call
- Basic SEO setup
- Hosting, security and updates
Performance Website
Show more services and build long-term visibility
- Planning and page structure
- Individual service pages
- Location and area pages
- Case studies and reviews
- Stronger SEO foundations
- Hosting, updates and performance
Larger, more complex website projects from £7,500.
For businesses needing custom functionality, deeper planning or a completely tailored website, projects are available through the wider agency.
What is the difference?
Each option has a different job. Choose the one that matches where your business is today.
| Website | Best for | Pages | Ownership | Price |
|---|---|---|---|---|
| Lead Site | A simple online presence alongside lead generation | 1 | Digitool | £1 setup + £1/month |
| Trade Website | A professional business presence | Around 5 | You | £1,495 + £39/month |
| Performance Website | A growing business with more services and areas | Around 10–15 | You | £3,995 + £79/month |
From first chat to finished website.
We keep the process clear and do the heavy lifting for you.
Tell us about the business
We learn what you do, who you want to reach and what customers normally ask.
Plan the pages
We agree the right structure, content and calls to action for your chosen package.
Build and check
We create the website, make it work on mobile and give you a chance to review it.
Go live
We launch the site and keep the hosting, security and updates looked after.
Website questions.
Are websites separate from lead generation?
Yes. Trade and Performance Websites are completely separate services. The £1 Lead Site is the only option that requires an active Digitool lead-generation plan.
Who owns the website?
You own the Trade Website and Performance Website. The £1 Lead Site is managed and owned by Digitool while you remain a lead-generation customer.
What does the monthly care fee cover?
It covers hosting, security, software updates and backups. Performance Website care also includes additional performance support.
Will it work on mobile?
Yes. Every website is designed to work clearly on phones, tablets and computers.
Can you help with the words and structure?
Yes. We help organise the pages and explain what each section needs to say. The amount of planning and content support increases with the website package.
Can I add more pages later?
Yes. We can discuss adding services, areas, case studies or other pages as your business grows. Additional design, content or development fees may apply.
Let’s choose the right starting point.
Tell us what you need. We will explain the options in plain English and recommend the best fit.