Summary “I was wondering if you could tell me how much your carpet cleaning service cost?” How do you answer this question? Giving a quote is about so much more than the price [...]
Summary In this lesson, you will choose a niche for your cleaning business to operate within. Choosing a niche is important when starting out as often you have limited resources (time, money and [...]
Summary Most of us think about marketing as simply promotional activity, but even the name of your business and your logo should be working to attract your ideal customer. That’s why we’re only [...]
Summary Direct Mail is a form of marketing where you send marketing material (such as leaflets) directly to new or existing customers homes. Direct Mail is effective for home service businesses [...]
In this blogpost, we share with you 2 marketing techniques that will ensure growth in your company and 1 marketing tips that will persuade your customers to come back time and time again. These [...]
Summary During the Marketing Basics module, you set up and started using lots of digital marketing tools so that you could win customers online. We are now going to cover some tools that will [...]
Summary As a home service business, you most likely don’t have a physical location. This means that your shopfront is your van. An enormous amount of people will see your van as you travel from [...]
Summary A video testimonial of one of your customers saying how brilliant your business is can convince undecided customers to buy from you, by proving that you’re a trustworthy business who [...]
Summary Facebook faced backlash from users recently who argued the platform became too business-orientated. Because of this, Facebook has changed it’s algorithms to make sure users see posts from [...]