5 min readCase StudiesLead Generation Case Study

1307 leads generated for a UK carpet cleaner

Steaming Sam is a professional cleaning and maintenance business based in Birmingham in the UK. They offer a wide range of services to domestic and commercial customers across the Midlands.

It was way back in the winter of 2017 that Steaming Sam decided to ramp up their business and expand. To the Steaming Sam team, expansion meant more revenue, more vans, more equipment and more staff. They knew that the first step in realising their new growth plan was to find more customers.

Because they had already maxed out their existing marketing, finding a new source of quality leads was the number one priority. Steaming Sam began looking at options. After doing their research to find out who the best provider was for cleaning leads in the UK, they discovered Digitool.

The Solution

Because we specialise in lead generation for the cleaning industry we were able provide accurate estimates about the costs and results. With these estimates it was easy for the guys at Steaming Sam to plan how quickly their diaries would fill up and when they would need to start hiring new staff.

With everyone happy and with the green light given we began creating the new lead generation account. Due to the fact Digitool only works with cleaning and trades businesses we already know the most efficient, cost effective ways to generate niche specific leads.

This is because over the years we’ve created our own unique advertising models for each cleaning and trade niche. To date, we’ve tested both Google Algorithms and real-world consumer behaviour with over £1,000,000 of ad-spend to optimise and perfect our lead generation service.

When a new client signs-up, we already know the exact structure, keywords, ad-copy, settings and landing page set-up to get the best results every time. Because of this, we were able to start delivering new leads to Steaming Sam less than 10 days after they signed-up.

The Results

In the past 24 months Digitool has sent Steaming Sam over 1307 leads. Ad spend has totalled £10,640, which means leads are only costing £8.14 each. Thats way lower than the industry standard which is £10 – £12 per lead.

Steaming Sam have converted the leads we sent them into paying customers. Their scheduled jobs include:

  • carpet cleaning
  • sofa cleaning
  • leather cleaning
  • rug cleaning
  • hard floor cleaning
  • end of tenancy cleans

At the time of writing this case study their diary is booked up over 30 days in advance, they have achieved their growth plans and now have multiple vans on the road covering 3 different counties. As well as Lead Generation, they have since signed up for our separate Local SEO service which helps them to rank organically for local searches on Google and Bing.

We love working with the these guys and we think they love working with us too. Here’s what Dean from Steaming Sam said in a recent Google Review – ‘Wow. What can I say!! Joe & Daisy have transformed my business from an owner operator to having 3 vans on the road full time. We receive constant feedback and they always offer new suggestions to bring in business.



Tags: 5 min read, Case Studies, Lead Generation Case Study

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