5 min readCase StudiesLead Generation Case Study

600 new carpet cleaning leads

the cheshire clean van

The Cheshire Clean is a professional cleaning company based in Cheshire. They offer a range of cleaning services to both domestic and commercial clients. Back in 2020, the management team decided they wanted to expand into the B2C carpet cleaning sector.

Carpet Cleaning Leads Needed!

The Cheshire Clean signed-up for our Lead Generation service in October of 2020 because they wanted our support solving three problems:

  1. Due to a lack of jobs, carpet cleaning revenue targets weren’t being hit
  2. All new customers came from recommendations. They had zero lead gen
  3. No one in the team had the time to take on and learn Google or FB Ads

Because Digitool are experts in digital marketing for carpet cleaners, we were in a great position to help. Our team got to work building out a series of lead generation campaigns and landing pages that would be needed. In less than a week we were able to deliver a fully functioning system that was ready to deliver leads. The guys at The Cheshire Clean were particularly impressed that almost zero input was needed from them, meaning they could focus on their day-to-day workload.

In just 31-days we sent The Cheshire Clean 37 brand new carpet cleaning leads. With this influx of bookings the diary quickly began filling up with new customers and additional revenue. 

12-months have passed and the The Cheshire Clean’s carpet cleaning division is growing month on month. Let’s have a look at some of the figures.

Lead Generation

carpet cleaning leads image

600 Carpet Cleaning Leads

Working with so many carpet cleaners over the years has let us be able to develop fully optimised lead generation templates that we use today. These ad campaign and landing page templates have been tried, tested and optimised with over £1M in ad spend.

Normal cleaning ads and websites convert 5% of their visitors on average. Our templates convert at an average of 20% plus! We’re so confident in generating carpet cleaning leads that we even offer a money back guarantee to our clients when they sign-up.

Before starting with us, The Cheshire Clean were having a hard time getting new carpet customers. After partnering with us, new bookings began to flow. In just 12-months we were able to send them:

  • 385 new carpet cleaning leads via phone calls
  • 215 new carpet cleaning leads via emails
  • Thats a total 600 total new carpet cleaning leads
  • Revenue doubled within the first month

Healthy ROI

Getting a great ROI (return on investment) is just as important as getting leads and making bookings. No one wants to be a busy fool. When it comes to commercial performance, The Cheshire Clean bookings teams have clear targets they aim to hit:

  • Convert 66% of the leads into new customers
  • Hit an average job value of £135 per visit

When these performance targets are hit (or exceeded) the return on investment is great. In fact it’s way above the industry standard for digital marketing returns:

  • They have spend a total of £4240.23 spent on ads
  • They are targeting a £53,460 ROI 

*these figures are just from the initial jobs. They don’t include repeat bookings, recommendations and referral’s*


The Cheshire Clean’s review

In their own words ‘Daisy and Joe really know their customers, and the industries they work in. Digitool has transformed my business, doubled the monthly turnover within 1 month. Instant results from a well run family business. I don’t trust marketing companies but i will forever just Digitool.’

Check out all our other reviews



Could your business benefit from more leads? Over the years Digitool has helped cleaning and trades businesses just like yours get ahead of their competition with our lead generation, SEO  and automation services. Check out some of our other fantastic results in these client case studies:

394% more organic leads

331 carpet cleaning leads

480 exterior cleaning leads

If you’d like to have a chat with me about how it could help your business, then it would be great to jump on a quick 30 minute call: book here

Tags: 5 min read, Case Studies, Lead Generation Case Study

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