3 min readCase StudiesFeaturedGoogle AdWordsLead Generation Case Study

ScrubHub Cleaning – 731 Roof and Gutter Cleaning Leads

doing gutter cleaning

ScrubHub Cleaning is a professional exterior cleaning business based in Brentwood, Essex.  They provide services to both domestic and commercial clients across Essex and Greater London. The range of exterior cleaning services they offer includes gutter cleaning, window cleaning, roof cleaning and exterior doff cleaning. 

The Aim

ScrubHub Cleaning and Digitool partnered up because ScrubHub Cleaning wanted to generate more sales enquiries from potential customers. Particularly, they wanted to focus on boosting the amount of roof and gutter cleaning leads they received. 

The main aim was to:

  • Generate more roof, gutter cleaning and moss removal leads

We are Lead Generation Experts

In the past 5 years, we have partnered with dozens of different exterior cleaners from the UK, the US, New Zealand, and Australia to help them with their marketing.

The Digitool team have spent thousands of hours and £1,000,000+ in ad-spend helping local service businesses win more work. Because of this, we have almost unrivalled know-how when it comes to setting up and managing high-performance advertising campaigns and landing pages to generate leads. 

Roof & Gutter Cleaning Leads

We created a lead generation campaign and landing page.

For ScrubHub Cleaning, we targeted:

  • Gutter cleaning leads
  • Soffit and facia cleaning leads
  • Moss removal leads
  • Roof cleaning leads

Performance Summary

How many leads we got

Between the 1st of September 2022 and the 1st of April 2023, we spent £17,391 in ad spend and sent ScrubHub Cleaning 731 roof and gutter cleaning leads:  

    • 520 phone call leads
    • 211 email leads
    • That’s a total of 731 new leads (with an average cost per lead of £23.79)

image of gutter cleaning leads dashboard

The estimated ROI

All of our clients have their own Digitool dashboard that lets them see their costs, leads, and an estimated ROI (which is calculated based on each client’s own sales targets) in real-time:

As you can see from the screenshot:

  • They estimate they will convert 60% of leads into jobs
  • They estimate their lowest average job value will be £115
  • An lowest estimated ROI calculated on the above figures is £50,439

*These figures are just from the initial jobs. They don’t include repeat bookings, cross-sells, recommendations, and referrals*

Here’s the review Scrubhub left for Digitool saying we were ‘Great’ You can check out this review and more reviews like it by visiting our Nicejob reviews page.



Could your business benefit from more leads? Over the years Digitool has helped cleaning and trades businesses just like yours get ahead of their competition with our lead generation, SEO  and review services. Check out some of our client reviews or other fantastic results in these client case studies:

295 Exterior Cleaning Leads

37 Roof Cleaning Leads

226 plumbing leads

If you’d like to have a chat with me about how it could help your business, then it would be great to jump on a quick 30-minute call: book here

Tags: 3 min read, Case Studies, Featured, Google AdWords, Lead Generation Case Study

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