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All Seasons Cleaning – 318 Exterior Cleaning Leads

All Seasons Cleaning is a professional cleaning business who are Checkatrade approved and a Which? Trusted Trader.  They provide services to both domestic and commercial clients in the South East. The cleaning services they provide as wide-ranging but they focus on exterior cleaning, gutter clearance and roof cleaning. 

The Aim

All Seasons Cleaning and Digitool partnered up because All Seasons wanted to generate more sales enquiries from local customers. Particularly, they wanted to focus on boosting the amount of exterior leads they received. 

The main aim was to:

  • Win more exterior, roof and gutter cleaning leads in their immediate local area

We are Lead Generation Experts

In the past 8 years, we have partnered with hundreds of different cleaners from the UK, the US, New Zealand, and Australia to help them with their marketing.

The Digitool team have spent thousands of hours and over £1,000,000 in ad-spend helping local service businesses win more work. Because of this, we have almost unrivalled know-how when it comes to setting up and managing high-performance marketing campaigns that generate quality leads

Exterior Cleaning Leads

We created a lead generation campaign and landing page.

For All Seasons, we targeted:

  • roof cleaning leads
  • gutter cleaning leads
  • moss removal leads
  • conservatory cleaning leads


Performance Summary

How many leads we got

Between the 1st of January 2022 and the 31st of December 2023, we spent £3018.78 in ad spend and sent 318 leads:  

    • 274 phone call leads
    • 44 email leads
    • That’s a total of 318 new leads (with an average cost per lead of £9.49)

The estimated ROI

All of our clients have their own Digitool dashboard that lets them see their costs, leads, and an estimated ROI (which is calculated based on each client’s own sales targets) in real-time:

As you can see from the screenshot:

  • The estimate is that they convert 70% of leads into jobs
  • The estimate of their average job value is £120
  • The estimated ROI calculated on the above figures is £26,712

*These figures are just from the initial jobs. They don’t include repeat bookings, cross-sells, recommendations, and referrals*

Here’s the review All Seasons left for Digitool saying:‘Digitool have done some among work for my business for many years now, they’ve very much been instrumental in helping me to get my business functioning in the high tech world of digital online marketing. Very responsive business and nothing is too much trouble. I’ highly recommend them

You can check out this review and more reviews like it by visiting our Nicejob reviews page.



Could your business benefit from more leads? Over the years Digitool has helped cleaning and trades businesses just like yours get ahead of their competition with our lead generation, SEO  and review services. Check out some of our client reviews or other fantastic results in these client case studies:

295 Exterior Cleaning Leads

731 Roof & Gutter Cleaning Leads

86 New Reviews In 3 Months

If you’d like to have a chat with me about how it could help your business, then it would be great to jump on a quick 30-minute call: book here

Tags: 3 min read, Case Studies, Featured, Lead Generation Case Study

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