3 min readCase StudiesFeaturedLead Generation Case Study

Reid & Co – 159 Building Leads

building leads

Reid & Co Developments Ltd is a professional builders business based in North London.  They provide building services to domestic clients in Greater London. The range of services they offer includes general building, roofing, home renovations, plumbing and electrics. 

The Aim

Reid & Co and Digitool partnered up because Reid & Co wanted to generate more sales enquiries from potential customers. Particularly, they wanted to focus on boosting the amount of home renovation leads they received. 

The main target of the campaign was:

  • To generate more onsite building and home renovation quotation bookings 

We are Lead Generation Experts

In the past 5 years, we have partnered with tens of dozens of different trade businesses from the UK, the US, New Zealand, and Australia to help them improve their marketing and sales.

The Digitool team have spent thousands of hours and £1,000,000+ in ad-spend helping local service businesses win more work. Because of this, we have almost unrivalled know-how when it comes to setting up and managing high-performance advertising campaigns and landing pages that generate quality leads. 

Building Leads

We created a lead generation campaign and landing page.

For Reid, we targeted:

  • Home renovation leads
  • Kitchen renovation leads
  • Bathroom renovation leads
  • General building leads

Performance Summary

How many leads we got

Between the 14th of March 2023 and the 20th of July 2023, we spent £5,186 in ad spend and sent Reid & Co 159 building leads:  

    • 115 phone call leads
    • 44 email leads
    • That’s a total of 159 new leads (with an average cost per lead of £32.61)

building and renovation leads results


All of our clients have their own Digitool dashboard that lets them see their costs, leads, and an estimated ROI (which is calculated based on each client’s own sales targets) in real-time:

As you can see from the screenshot:

  • They estimate they will convert 20% of leads into jobs
  • They estimate their lowest average job value will be £4750
  • The lowest estimated ROI calculated on the above figures is £151,050

*These figures are just from the initial jobs. They don’t include repeat bookings, cross-sells, recommendations, and referrals*

Here’s the review they left for Digitool saying we were ‘Great firm, definitely know what they are doing!’ You can check out this review and more reviews like it by visiting our Nicejob reviews page.



Could your business benefit from more leads? Over the years Digitool has helped cleaning and trades businesses just like yours get ahead of their competition with our lead generation, SEO  and review services. Check out some of our client reviews or other fantastic results in these client case studies:

295 Exterior Cleaning Leads

37 Roof Cleaning Leads

226 plumbing leads

If you’d like to have a chat with me about how it could help your business, then it would be great to jump on a quick 30-minute call: book here


Tags: 3 min read, Case Studies, Featured, Lead Generation Case Study

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