3 min readCase StudiesLead Generation Case Study

70 commercial cleaning leads

The company

CJN Services is a commercial cleaning and maintenance services business who are based in Essex.

Their target market are small, medium and large sized businesses with premises located in London or Essex. Their ideal customers are businesses who require repeat cleaning, maintenance or janitorial services.

What they needed

Getting new clients in the B2B sector is tricky for any service provider due to the highly competitive market. CJN Services were ready to expand and wanted to use Google Ads to acquire more sales leads. 

Specifically, they wanted their sales leads to be:

  1. Businesses located in their targeted areas 
  2. Businesses actively looking for commercial cleaning service providers
  3. Real leads (not bots or spam)
The problem

Most businesses struggle to make marketing effective and profitable. A lot of our clients have had bad experiences with  PPC marketing before they started working with us. Most find actually lost money. CJN had the problem too. Thats where Digitool came in. We know how to target the right people, turn them into sales leads and deliver a solid ROI for our clients marketing budgets.

Getting B2B cleaning leads

Digitool uses our own exclusive ad-models. Over the past 5-years we’ve spent over £1,000,000 on ads for the home service companies we work with. All the money spent on ads returned a huge amount of data. We picked apart that data to really understand Google algorithms and consumer behaviour.

Due to this, Digitool is already aware of the best performing assets. We’ve bundled up this know-how into our ad-models which include:

  • Keywords and negative keywords
  • Campaign structure
  • Advertising copy and extensions
  • Targeting and bidding
  • Dynamic landing page technology

We have an ad-model for each home service niche which we use to get our clients leads. No one outside of Digitool has access to them. In fact, we’re so confident with getting cleaning leads that we even offer a money back guarantee to our clients when they sign-up.

They signed-up

CJN Services signed-up for our Lead Generation service because we specialise in marketing for service providers. Within a week our team built a campaign and landing page and made them live! 

We created campaigns to target B2B cleaning and maintenance leads including:

  • Commercial cleaning leads
  • Office cleaning leads
  • Gym cleaning leads
  • Hospitality sector cleaning leads
  • School cleaning leads
  • Retail cleaning leads 

How many carpet cleaning leads we sent

70 B2B cleaning and maintenance leads

From March 2022 – May 2022 we’ve been able to send them:

  • 57 leads via phone calls
  • 13 leads via emails
  • We sent them a total of 70 new leads


Getting a great ROI (return on investment) is just as important as getting leads and making bookings. CJN Services has clear sales targets that they aim to hit:

  • Convert 20% of enquiries into customers
  • Hit an average sales value of £2000 per job (ex vat)

Using our live dashboard CJN Services constantly keep up to date with their Google Ads expenditures and their expected ROI. Hitting these performance targets means the return on investment from their marketing spend is great just look at the stats, you don’t usually see these in standard digital marketing:

  • They have spent a total of £3409 on ads
  • They are targeting a £28,000 ROI 


Review of Digitool

In their own words I have been using Digitool for a few months now for my commercial cleaning company. Joe has been incredibly helpful and schedules a monthly call to discuss and review the marketing strategy. Since using Digitool, I have noticed a significant increase in leads and will continue to use them going forward. Thanks – CJN Cleaning Services Ltd’

Check out all our other reviews



Could your business benefit from more leads? Over the years Digitool has helped cleaning and trades businesses just like yours get ahead of their competition with our lead generation, SEO  and automation services. Check out some of our other fantastic results in these client case studies:

2863 carpet cleaning leads

600 carpet cleaning leads

480 exterior cleaning leads

If you’d like to have a chat with me about how it could help your business, then it would be great to jump on a quick 30 minute call: book here

Tags: 3 min read, Case Studies, Lead Generation Case Study

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