Case StudiesLead Generation Case Study

480+ leads generated for a UK soft washing business

Supreme Exterior Clean is a professional exterior cleaning company. They’re based in Newcastle in the UK, and are official SoftWash® provider who offer exterior cleaning services to domestic and commercial property owners.

As part of their growth, Supreme Exterior Clean wanted to expand into other cities across the UK. CEO Mark Coates knew that his growth plans relied on increasing the number of sales that were being generated.

Mark needed to find an effective marketing company who could help him meet his sales goals. Looking for advise, he spoke with the head of SoftWash UK: Darren Smith. Mark wanted to find out from Darren who would be the best marketing company for generating exterior cleaning leads. Darren recommended Digitool.

The Solution

Because Digitool have lots of experience generating exterior cleaning leads, we immediately knew we could help. Digitool already had the keywords, targeting and campaign set-ups that would produce instant results. When we talk about results, we mean leads and sales.

We made individual campaigns and landing pages for each city that Supreme Exterior Clean wanted to target. Together with unique ads and content, we showcased the benefits of using Supreme Exterior Clean, and this helped them stand out from their competition.

The Results

At the time of writing this post, Digitool have generated 480+ leads for Supreme Exterior Clean. The average cost of an exterior cleaning lead has been £26. This is far better than the industry standard, which has a far higher cost per lead of £35.

With the extra revenue that has been created, Mark has been able to develop his business. He has seen continued growth in new locations, and has been able to introduce more and more of the UK to his soft wash exterior cleaning services.

Tags: Case Studies, Lead Generation Case Study

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