Smile Carpet Cleaning is a family-run cleaners based in Bury. The team provide carpet, upholstery and hard floor cleaning services across Lancashire and Greater Manchester.
For years they’ve marketed themselves as a premium service, appealing to higher-end customers in affluent neighborhoods by offering in-person visits to provide personalised quotations.
The guys at Smile find this approach really lets them communicate their value to customers and helps convert higher ticket value quotes into jobs.
Carpet Cleaning Leads Needed!
With a rock-solid sales strategy and a fantastic average job value they knew they were ready for growth and so signed-up for our Lead Generation service. Specifically, they wanted our support solving three problem areas:
- Their booking diary had empty spaces that needed filling
- Despite increasing traditional marketing efforts, lead numbers were declining
- No one at Smile had the tech know-how to run online ads
Digitool are experts in digital marketing for home service providers, including carpet cleaners, so we were in a great position to help solve these issues. In less than a week we created a series of lead generation campaigns and landing pages that were ready to deliver the extra bookings they needed.
Lead Generation with Digitool
The reason Digitool were able to get set-up so quickly is because we use our own, unique, fully-optimised ad models for each service niche. When a new client signs-up, we already know the exact structure, keywords, ad-copy, targeting and landing page design to use to instantly get the best results. For this campaign, Smile asked us to generate:
- Carpet cleaning leads
- Upholstery cleaning leads
- LVT floor cleaning leads
- Stone floor cleaning leads
After working with cleaners for years, we’ve tested both Google Algorithms and real-world consumer behaviour with over £1M in ad-spend. The end result is our lead generation service which consistently performs highly and has been 5-star reviewed by 100 cleaning companies.
On average, the ads and websites used by cleaners convert 5% of traffic into leads. We convert an average of 20% or more! In fact, we’re so confident in getting carpet cleaning leads that we even offer a money back guarantee to our clients when they sign-up.
Let’s check out the results Smile Carpet Cleaning got from Digitools Lead Generation service for 11-months:
2863 New Cleaning Leads
In just 12-months we were able to send them:
- 2208 carpet, sofa and floor cleaning leads via phone calls
- 655 carpet, sofa and floor cleaning cleaning leads via emails
- That’s a total of 2863 new leads
Getting a great ROI (return on investment) is just as important as getting leads and making bookings. As the saying goes ‘no one wants to be a busy fool’. When it comes to sales, Smile Carpet Cleaning has clear targets they aim to hit:
- Convert 50% of enquiries into new customers
- Hit an average sales value of £200 per job (ex vat)
Hitting these performance targets means the return on investment from their marketing spend is fantastic. In fact, it’s way above the industry standard for digital marketing returns:
- They have spend a total of £24,011.03 on ads
- They are targeting a £314,930 ROI
*these figures are just from the initial jobs. They don’t include repeat bookings, recommendations and referrals*
Smile’s review of Digitool
In their own words ‘Just wanted to update you on our new campaigns. They have been running for about 4 weeks since Joe made the changes and we can see work coming in for the targeted areas. Keep up the great work’
Could your business benefit from more leads? Over the years Digitool has helped cleaning and trades businesses just like yours get ahead of their competition with our lead generation, SEO and automation services. Check out some of our other fantastic results in these client case studies:
If you’d like to have a chat with me about how it could help your business, then it would be great to jump on a quick 30 minute call: book here