DisasterCare is a market leading restoration company. They have nationwide coverage and work with many of the UK’s top insurance companies to support home and business owners who have been the victims of a fire or flood.
DisasterCare was gaining a healthy volume of work through their established relationships with insurers, but they wanted to expand their business by winning new direct customers. Having never previously run online marketing campaigns, and being up against experienced competition, they were apprehensive about the risk of taking on the project alone, that’s when they found Digitool. The CEO, Chris, discovered Digitool by watching videos from our Youtube channel. He felt more assured that we specialised in the cleaning, restoration and trades industry and so knew his business and customers better than generalised marketing agencies.
Digitool stepped in and proposed a strategy we knew would deliver leads. DCP loved the strategy. Firstly our expert marketing team designed highly targeted lead generation campaigns using Google Ads. The campaigns focused on key services such as fire and flood restoration, mould remediation and escape of water solutions. These were directed to uniquely designed landing pages.
We used thousands of keywords along with truly personalised ads to create a system we knew would produce outstanding lead generation results. Our team then installed call recording and advanced tracking features that would allow DCP to accurately monitor the leads that were being generated.
In just 3 months DisasterCare received over 550 leads! Digitools’ highly targeted approach had generated leads in every key service area. Using the lead tracking system we set up, the guys at DisasterCare were able to monitor each and every lead that Digitool had sent over. This allowed them to observe results as well as improve their conversion rates by identifying improvements that could be made in the sales and call answering processes.
The price per lead worked out to be only £26. This cost per lead was far below the restoration industry average and blew our initial target out of the water. With enquiries coming in thick and fast the guys at DisasterCare could start working on turning these new leads into sales.