Disaster Care Platinum is a market leading restoration company. They have nationwide 24/7 coverage, and work with many of the UK’s top insurance companies. The DCP team support home and business owners who have been the victims of a fire or flood.
DCP was gaining healthy volumes of work through their established relationships with insurers. However they wanted to expand their business by winning new B2C and B2B customers directly.
A direct campaign was a brand new concept for the DCP team. They were excited to get the new project underway, but knew that partnering with the right marketing company was essential to the projects success. After screening many potential partners they found Digitool.
Digitool stepped in and proposed a strategy we knew would deliver leads. DCP loved it. Firstly our team designed highly targeted campaigns using Google Ads. The campaigns focused on key services such as fire and flood restoration, mould remediation and escape of water solutions. These were directed to uniquely designed landing pages.
We used thousands of keywords along with truly personalised ads to create a system we knew would produce outstanding lead generation results. Our team then installed call recording and advanced tracking features that would allow DCP to accurately monitor the leads that were being generated.
In just 6 months DCP received over 1058 leads! Digitools’ highly targeted approach had generated leads in each key service area. Using the lead tracking system we set up, the guys at DCP were able to monitor each and every lead that Digitool had sent over. This allowed them to observe results as well as improve their conversion rates by identifying improvements that could be made in the sales and call answering processes.
The price per lead worked out to be only £26. This cost per lead was far below the restoration industry average and blew our initial target out of the water. With enquiries coming in thick and fast the guys at DCP could start working on turning these new leads into sales.