Case StudiesLocal SEO Case Study

Local SEO – 394% more organic leads

Steaming Sam is a professional cleaning and maintenance company based in Solihull, West Midlands. Their main services include carpet, upholstery and stone floor cleaning.

Problems that need solutions

Back in January of 2020 they signed-up for our Local SEO service. They were already an existing Digitool customer and loved our service. Because we were getting them great lead generation results, they hoped we could do the same for their SEO which had the following problems:

  • Competitors were ranking above them for the best keywords
  • Their Google My Business was inactive and largely ignored
  • They had minimal online reviews, ratings or social proof
  • Organic accounted for less than 10% of leads (12-17 per month)

Luckily, Local SEO is designed to solve these exact problems. We got to work and within 6 months, online organic views increased by 31% and leads increased by 135%. Right now, a whole 18-months later and Local SEO performance is increasing month on month. Let’s have a look at some of the figures.


Local SEO rankings


More Visibility

Before starting with Digitool, Steaming Sam received 2420 local organic views for the entire 31-day period. Fast-forward to September 2021 and because of Local SEO that number has grown to 5880. Thats a 143% improvement!


Organic leads

In September 2021 alone, more than 84 organic leads have been received. Thats an 394% increase compared to before starting Local SEO. These included carpet cleaning, sofa cleaning and oven cleaning leads.

On average Steaming Sam turns 60% of quotes into paying jobs. So thats 50 brand new customers on the books in September because of Local SEO.


Customer reviews

In 18-months, customers reviews have grown by 178%. They now have over 128 customer reviews on their selected review sites which include Google and Facebook. With an average rating of 5.00 they have a brilliant reputation compared to with other local home services businesses.


Google My Businesses

Their Google My Business is now fully optimised in every aspect. With consistent monitoring, updates and posting it is always accurate and looks highly professional.



Digitool specialise in helping home service businesses find their perfect customers. If like Steaming Sam, you’re struggling to stand out from your competition and get noticed online, we can definitely help.

Did you want to have a chat with me about Local SEO and how it could work for your business? It would be great to jump on a quick 30 minute call: book here

Tags: Case Studies, Local SEO Case Study

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