2. Marketing Basics 3 min read Offline Marketing

Introduction to Offline Marketing Strategies

Published on 15th May 2019

Offline marketing strategies - pictures of letters being closed

Summary

In the “Marketing Basics” module, we’ll be looking at both offline and online marketing strategies.
Offline marketing encompasses all the marketing that we do without the internet. So things like radio, flyers and direct mail.
Offline marketing is becoming overlooked due to the popularity of new online marketing methods. But these new methods have not rendered the traditional marketing useless! Online and offline techniques should be used to support and amplify each other.
Before we get started, here’s an overview of the tools and strategies we’ll be looking at together.

Offline marketing strategies covered in this module:

Referral Marketing

Referral Marketing is when your current customers recommend your business to friends and family. We’ll be learning how to create and implement a referral marketing system that sees a constant stream of new customers coming into your business via “word of mouth”.

Direct Mail

Sending marketing material such as flyers through the post is one of the most traditional and well-known marketing methods out there. It can be costly, but with the help of expert Josh Latimer, we’ll show you how you can get a great return for your investment.

Vehicle Sign Writing

Cleaning businesses around the world secure new customers every day just from people seeing their van in the area. Vehicle signwriting is the process of getting your van branded. Lots of people rush through this process, but taking a more considered approach can maximise the number of leads your van can generate for you.

Upselling

Upselling is one of the oldest tricks of the trade! It is the method of getting a customer who is already willing to pay for one of your services to pay for another. Cleaning business owners are not doing this enough – every time you service someone you have the opportunity to increase your profits. We’ll show you how.

Let’s get started

Now you have a good overview of the online tools and techniques that are useful to your cleaning business, it’s time to learn exactly how to implement these and start winning more work!