How To Film And Create A Perfect Video Testimonial
HOW TO FILM AND CREATE A PERFECT VIDEO TESTIMONIAL
A video testimonial of one of your customers saying how brilliant your business is can boost brand trust and also convincing the customer who are still undecided whether to buy from you that you’re a trustworthy business who delivers great results. In this post, we are going to show you step-by-step how simple is to create a convincing and converting video testimonial.
1. Find the ideal customer who can engage with all of your other customers.
First, you need to find someone that is happy with your services. Try to choose someone that matches what your ideal customer looks like. For example, if your ideal customer is a ‘young mother’, try to get a video testimonial from a young mother. Similarly, if you want to attract corporate clients that owns their own businesses, try to get a video testimonial from someone who owns their own business.
Now, you have got your ideal customer for your video testimonial, pick up the phone and call them.
2. Check your customer is happy with the job.
Ask them politely if it is possible to film them saying what they thought of your business. At this point, people tend to get a little scared, this is a good point of reassuring them about what will happen when you film them, explain that it will just be you, them and your iPhone. Also, explain what questions you are going to ask them, this way, they can feel ready and prepared for being filmed.
3. Ask them open question.
When you are in front of your customer and ready to film, you want to make sure that off camera you are asking them ‘open questions’. A ‘closed question’ is when someone can simply answer with a one-word answer for example, ‘Are you happy with our services?’ Here, a customer could quite easily say ‘Yes’ and that will be all the content you will have for your video testimonia..
Instead, ask them ‘open questions’, this gives your customers an opportunity to start saying a lot more about their wonderful experience with your company.
Examples of ‘open questions’: ‘What did you think about our services?’, ‘What would you say to your friends and your family about us?’, ‘What would you say to someone thinking of using our services?’, ‘What made you choose us?’, What made us different thanother companies?’.
4. Prepare your (not so) fancy set up
Place yourself off camera. Place your Iphone on a tripod in front of your customer (we love this inexpensive tripod called GorillaPod, click here to buy one now). Position your customer in front of natural light. See, filming a video testimonial can be super inexpensive and easy to set up.
5. Now you’ve got the film, you can edit this to be a shorter clip.
The ideal video testimonial should aim to be under a minute, this means more people are likely to watch it from start to finish across all the platforms you share it on.. If you are editing you video, it is really recommended to use an app, like Quik (we made a video about how to use the app, click here to watch it). This allows you to chop your video and use the best clips.
6. Upload your Testimonial Video to Youtube.
When you’re uploading your Testimonial Video to Youtube, make sure that in the title of the video you have the keywords you want to be found on Google for. This helps even more people find your video testimonial as it’s much more likely to rank on Google for these search terms. For example, if the video testimonial is for a carpet cleaning business based in Manchester, you want that people find you business when they search a Carpet Cleaning Manchester, so that is what you should entitle your video
7. Promote that glowing video testimonial.
Share it on Social Media, add it to your website, add it to your email footer, and anywhere else you can think the future customers will see it.
Now, you have seen how easy is to create a video testimonial. It’s time to make your own. Comment below the link to your video testimonial, we’d love to see yours!