Case StudiesLead Generation Case Study

160 new leads generated for a UK exterior cleaner

Under Pressure Cleaning Ltd provide exterior cleaning services across the North West of the UK.

Since starting out in 2017 they have always had tough competition from a number of established competitors. Luckily, company Director Peter and his business partners persevered. With a lot of hard work and determination they have been able to see impressive growth.

When COVID-19 restrictions began lifting at the start of the year, other exterior cleaning companies in the North West were being extremely hesitant with their advertising. Peter felt he could use this to his advantage by launching a fresh ad campaign targeting new customers.

After working with Digitool on a number of smaller projects over the years, Peter knew our lead generation was perfect for his push to acquire more bookings.

The Solution

When I spoke to Peter he explained he ideally wanted to target high ticket value jobs.  Because we have plenty of experience working with exterior cleaners we knew the kinds of leads he needed.

Under Pressure signed-up to our Lead Generation service. Its the perfect solution for cleaning businesses that want to find new customers, but don’t want the unpredictable results of regular Google Ads or Facebook marketing. The service only uses ads and landing pages that have been fully optimised specifically for each individual cleaning or trade niches. Because of this, the results are so predictable that Digitool offers a money back guarantee.

Peter particularly liked this service because we were able to give him detailed estimates on the numbers of leads and new bookings he could expect.

The Results

Because every aspect of Digitool’s service is already optimised we were able to begin getting new customer bookings in under 7 days.

To date we have generated a total of 160 new leads. Ad spend has totalled £2850 which means leads are only costing £17.81 each. Thats way lower than the industry standard which is £25 plus.

Under Pressure Cleaning have converted the leads we sent them into paying customers. Their scheduled jobs have mainly been high ticket value roof cleans and home exterior cleans.

We love working with the Under Pressure guys and we think they love working with us too. Here’s what Peter said in a Google Review – ‘Great service and a great team of people who are easy to work with and show a real passion for what they do.


Tags: Case Studies, Lead Generation Case Study

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