Joe
Lead Paid Ads Manager15+ years' experienceJoe plans and improves paid-search campaigns using the quality of real enquiries and won jobs—not clicks alone.
Helping businesses turn demand into work.
Joe leads paid advertising at Digitool. He plans campaigns around the services and locations a business wants, then uses call, lead and job feedback to keep improving performance.
His day-to-day work includes search strategy, budget decisions and reviewing whether campaigns are producing useful opportunities for the businesses behind them.
Practical guides and advice.
Advice based on the work Joe handles at Digitool.
How to get more local leads for your trade business
A straightforward look at being visible at the right moment, capturing demand and turning searches into calls and quote requests.
Read guide →Getting more leadsHow much should a local business spend on Google Ads?
See how lead cost, job value and your ability to convert enquiries affect a sensible advertising budget.
Read guide →Growing your businessHow many leads does your business actually need?
Work backwards from capacity, close rate and profit instead of chasing the biggest possible lead number.
Read guide →Growing your businessWhen should you increase your advertising area?
Know when to widen your reach—and when the better decision is improving performance closer to home.
Read guide →See what lead generation could look like for your business.
Choose your service, area and budget to get a useful starting estimate.