With its 2.20 billion monthly active users, Facebook is a powerful marketing and communication lever that companies can use to build relationships with their customers. Facebook has a slightly older demographic than other social networks, making it a prime place to market cleaning businesses.
Whether you are a social media whizz or not, this lesson will give you all the tools you need to set up your business page and market your cleaning business on Facebook.
How to Create your Business Page on Facebook
The first step in promoting your business on facebook is to create a page, which is essentially the same as profile page but for your business.
The design of your Facebook page is important, it must be in line with the image of your company. Use your business logo as the profile photo for your page, and choose a cover that is attractive and shows off what your business does. These two elements must give users a good first impression of your company.
Now we’ll look at the “About” section. Your visitors want to know all the details about your business: where you are based, what services you offer, your hours and so on. Fill in every section so they have all the information they need.
Write a bio in the “More Info” section that details the services you offer. You can also use this as an opportunity to show off your values and your benefits, to give people something to relate to and align themselves with.
Facebook scans this info when trying to find relevant search results for its users. For this reason, it’s important to use ‘keywords’ in this section.
Keywords are the words people type into the search bar on Facebook when they are looking for your service (think “Window Cleaner Brighton”). Placing your targeted keywords in the most important parts of your page, such as the “More Info” section, will help more people find your business page.
Examples of keywords for a window cleaning business in Brighton would be words such as window cleaning Brighton, cleaning, cleaners, windows, frames, Brighton. You should try to use them in other places too, like the title of the page, your URL and in the captions of your pictures and videos.
Now your page is up and running, but looking a little bit empty! It’s time to start posting content, such as photos and videos, on your page. It’s important that any photos or videos you share look professional and offer value to your customers. We’ll be looking at creating a social media strategy in a later lesson, but for now, you should just ask yourself this question: “Does what I’m posting reassure customers of the quality of my service and encourage them to buy from me?”
Try to respond to comments and messages as quickly as possible; people will see you as reliable and efficient.
Check out your competition to see what they’re posting and if your target audience is responding well to it – you can use this as inspiration that way.
Promoting your page.
First off, you should start sharing your page among local friends and family. It’s key that they are local. Facebook analyses your audience and will show your page to more people in your area if it believes you are truly based there.
Next, get into local Facebook Buying and Selling groups and share your page!
These days, growing your Facebook Page organically is quite tough, as Facebook tries to encourage users to pay to promote their page. Facebook Ads can reach potential customers by targeting them by age, location or even their interests, so are effective. If you’re interested in learning how to use Facebook Ads, we offer a full course that you can buy here: https://www.tmfacademy.com/courses/facebook-marketing
That’s the basics for getting your Facebook Page up and running and seen by potential customers. We’ll be looking at how to start implementing a strategy using your page in the next module, but for now, keep sharing it with your customers and posting pictures of the great work that you do!