Chris Morledge
Owner · Sales & Strategy25+ years' experienceChris helps local service businesses decide what work they want, where they want it and how their lead plan should support the way they operate.
in View LinkedIn profileHelping businesses turn demand into work.
Chris leads Digitool's sales and strategy work. He turns business goals into a practical plan covering services, coverage, budget and the steps needed to turn enquiries into booked work.
His focus is keeping marketing understandable and commercially useful. That means looking beyond clicks to the calls, quotes, jobs and revenue that matter to the customer.
Practical guides and advice.
Advice based on the work Chris Morledge handles at Digitool.
Brand marketing vs lead generation: where should you start?
Understand the different jobs each type of marketing performs and how they can work together as your business grows.
Read guide →Turning leads into jobsA simple process for handling every new enquiry
A repeatable way to capture, respond to and follow up enquiries—even when you are busy doing the work.
Read guide →Turning leads into jobsFive follow-up messages that help turn enquiries into jobs
Short, useful messages for missed calls, quote follow-ups and customers who need a little reassurance.
Read guide →Websites that win workWhat does a good trade-business website need?
The services, proof and reassurance that help local customers understand your business and feel confident getting in touch.
Read guide →Websites that win workDo I need a one-page or multi-page website?
Choose a website that fits your business now and can support the way you want to grow.
Read guide →See what lead generation could look like for your business.
Choose your service, area and budget to get a useful starting estimate.