Jumbuck Cleaning & Restoration is a professional home service company based in Melbourne, Australia. Their main services include carpet, upholstery, rug and hard floor cleaning .
Problems that need solutions
They signed-up for our Local SEO service back in January 2020 because they wanted help solving four problems:
- Organic rankings on Google and Bing were so-so
- Most leads were from ads or referrals. Only a handful were organic
- Customers review numbers were low
- Competitors were winning work and they were not
Luckily, Digitool’s Local SEO is designed to solve these exact problems. Our team got to work straight away. In just a short period of time we were able to make a significant impact.
In only 6 months organic search volume increased by over 51%. That’s despite the impact of COVID-19
24-months later and Local SEO performance is growing month on month. Let’s have a look at some of the figures.
Local SEO rankings
Kind of visible to VERY VISIBLE
To be visible on Google or Bing, you need to rank highly for the keywords people use to look for your services. If you don’t rank highly enough, you’ll be effectively hidden in the search results and your target customers won’t be able to find you.
Before starting with us, Jumbuck had so-so rankings. If they were lucky they were showing up at the very bottom of page one and so most of the time they weren’t getting found. Let’s compare the difference from back then to now:
- December 2019 – 2193 local organic impressions
- Fast-forward to December 2021 – 4572 local organic impressions
- Thats a 109% improvement because of Local SEO!
It’s impossible to book jobs without leads. Every business knows they need leads to win new work. The formula is simple: leads = jobs = customers = revenue = profit. Lets compare the difference Local SEO has made in the number of organic leads:
- December 2019 – 29 organic leads
- December 2021 – 108 organic leads
- Thats a 272% improvement because of Local SEO!
These leads are for carpet cleaning, upholstery cleaning, floor and rug cleaning enquiries. On average Jumbuck converts leads into jobs at around 70%. So that’s 76 new jobs booked!
Having great customer reviews has never been more important than it is today. Not only are they essential to modern SEO, but they are also key for selling your services. Businesses that have more positive reviews than their competitors win more work. Not only that but they are able to justify charging higher prices. Let’s look at how Local SEO has helped boost customer reviews:
- December 2019 – 58 online reviews
- December 2021 – 245 online reviews
- Customers reviews have grown by 322%
- An average rating of 5.00 stars
- Review sites include Google and Facebook
Because Jumbucks target customers can now easily find them, along with their five-star reviews, the guys are in a great position to win work. Digitools Local SEO has enabled them to:
- Book their diary up with higher ticket-value jobs
- Grow their business
- Raise their prices
- Increase their booking conversion rate to 70%
In Jumbucks own words ‘Thank you once again Digitool for helping our company through the minefield of Google. I can most highly recommend Daisy and her team. We are based in Melbourne, Australia so it truly is an International service that you are offering. More recently we have been using Digitool’s Google My Business page optimization with absolutely amazing results.’
Could your business benefit from Local SEO? Over the years Digitool has helped cleaning and trades businesses just like yours get ahead of their competition with our lead generation, SEO and automation services. Check out some of our other fantastic results in these client case studies:
If you’d like to have a chat with me about how it could help your business, then it would be great to jump on a quick 30 minute call: book here