10 Must Have Website Features For Your Cleaning Business

 In 10 min read, 3. Marketing Next Steps, Google, SEO (Search Engine Optimization), Your Website

Are you wanting to turn your cleaning website into a lead generation tool? Does your current website bring floods of calls and new customers to your business each day? If not, check out these 10 features your cleaning website must have to get you more work.

Website Features Checklist:

► Mobile Friendly Website

  • People are not patient, if a potential customer goes onto your website using their mobile or tablet and can’t navigate around it, they’ll just hop straight off and go onto a competitor’s site. 
  • Google penalises non-mobile friendly site, so if your site is not compatible with mobiles, you have got less chance of ranking well on Google.

► Click to call button

A click to call button is a button that makes it super easy for your customers to call your business. The button should appear on mobiles and be easily accessible. When a customer clicks on this button it will ring straight through to your office.

A lot of websites display their phone number but have it simply written out as a text. The problem with displaying the phone number in text form is that if a customer is searching for you on a mobile, they would have to memorise your number so they could type into their phone. Or, worse yet, they would have to scribble it down on a piece of paper to enter the number and call you. Don’t make people go to these efforts, it should be as easy as possible for them to call you.

► Contact form

Generally, customers will contact you by phone, but they are occasions where someone wouldn’t call you (if the person is at work for example). Make sure there is an alternative way to get in touch. The best way to do this is to add a contact form onto your website.

*Bonus tip*

Customers are looking for an immediate answer, chances are they are calling a few cleaners for quotes. To make sure you win the work, reply to your contact form messages ASAP.

► Reviews on homepage

Reviews are a brilliant marketing tool. Your customers can do such a better job of selling your services, they can say things about your business that you could never get away with saying convincingly. For example, if Mr Smith said “This cleaning business is more expensive than the other quotes I was given, but I’m glad I chose them they were worth every penny”, it sounds so much better than you saying “We’re expensive but I promise we are worth the cost”. Make sure your leverage your reviews by posting them onto your homepage for every new customer to see.

Also, make sure your reviews are up to date. A recent study by Bright Local found that 73% of consumers think that reviews older than 3 months are no longer relevant. So make sure your cleaning reviews are updated regularly.

► ‘Write your own review’ option

Do you have a way for customers to leave reviews on your website? If a new customer goes on your website and sees you have a lot of fantastic reviews, then notices that anyone can leave a review, this will reinforce this idea that you are a trusted company. 

Secondly, having an option for people to write their own reviews is good because customers are updating your website for you. We know that Google likes it when you update your website frequently, but it’s a time consuming task trying to come up with new content regulalrly. This way, customers are updating your site for you, keeping Google happy and saving you some work. 

► An image of you

Have a picture of you on your website. It’s just an another element to built trust between you and your client. If they have seen a picture of you before, they have the impression that they know you.

► Prove you are a local

Have a map or something which can indicate that you are local company. They are a lot of national cleaning companies out there but not everyone wants to use them. Your USP is that you are local, make sure you emphasise that. 

► Sitemap

A sitemap is like a table of contents for your website and it’s so important because Google’s little robots crawl your website and decide where they should rank on Google, if they see that you have a sitemap, the Google bots can read this easier and as a result, are more likely to rank your website higher on Google. So a sitemap is to tell them, what your website is about and when they know, they can start ranking you for the appropriate search terms.

After you have created a sitemap, you need to submit it to Google Search Console, this tells Google that you want your website to be crawled by the little Google bots, and want to start ranking better on Google.

*Bonus tip*

If you have a WordPress website, you can download the plugin called ‘Yoast’. This plugin can create a sitemap easily for you, taking away all the hard work.

► Include different types of media

Don’t just have text on your website. People process information in different ways, some people prefer watching videos, whilst others prefer looking at pictures or reading text.

Make sure you have a different option, to capture everyone’s attention.

► Call to action

People respond to “call to actions”, if you tell a customer exactly what you want them to do their much more likely to do it. If you want your customers to call you, just write it on your website site ‘Call us today on ….’.

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