Case StudiesLead Generation Case Study

Versa Clean – 37 Roof Cleaning Leads

Versa Clean is an established exterior cleaning business who are based in Stoke-On-Trent and that covers the Staffordshire and Cheshire counties. They have a fantastic local reputation and are five-star rated on Google and Facebook. The services they provide their customers include window cleaning, fascia and conservatory cleaning, gutter cleaning, and roof moss removal and cleaning. 

The Aim

Versa Clean and Digitool partnered up because Versa Clean wanted to generate more exterior cleaning leads for their business. In particular, they wanted to focus on getting more roof-cleaning leads.

The main aim was to:

  • Generate roof cleaning and roof moss removal enquires for their sales team

We are Lead Generation Experts

In the past 5 years, we have partnered with dozens of different exterior cleaning businesses from the UK, the US, New Zealand, and Australia to help them with their marketing.

The Digitool team have spent thousands of hours and £1,000,000+ in ad-spend helping cleaning and trades businesses win more customers. Because of this, we have almost unrivalled know-how when it comes to the best advertising campaigns and landing pages to generate leads. For our clients, this simply means they and their marketing budget are in safe hands.

Roof cleaning leads

We created a roof cleaning lead generation campaign and landing page.

For Versa Clean, we primarily targeted:

  • Roof cleaning leads
  • Moss removal leads
  • We secondarily targeted gutter cleaning leads

Performance Summary

Roof cleaning leads

Between the 8th of December 2022 and the 21st of February 2023, we spent £1095 in ad spend and sent 37 leads:  

    • 23 phone call leads
    • 14 email leads
    • That’s a total of 37 new leads (with an average cost per lead of £29.59)

The estimated ROI

All of our clients have their own Digitool dashboard that lets them see their costs, leads, and an estimated ROI (which is calculated based on each client’s own sales targets) in real-time:

As you can see from the screenshot:

  • They estimate they will convert 50% of leads into jobs
  • They estimate their average job value will be £800
  • An estimated ROI calculated on the above figures is £14,800 

*These figures are just from the initial jobs. They don’t include repeat bookings, recommendations, and referrals*



Could your business benefit from more leads? Over the years Digitool has helped cleaning and trades businesses just like yours get ahead of their competition with our lead generation, SEO  and review services. Check out some of our client reviews or other fantastic results in these client case studies:

2863 carpet cleaning leads

295 exterior cleaning leads

480 exterior cleaning leads

If you’d like to have a chat with me about how it could help your business, then it would be great to jump on a quick 30-minute call: book here

Tags: Case Studies, Lead Generation Case Study

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