Case StudiesLead Generation Case Study

Twist Of Silver – 212 Plumbing & Heating Leads

Twist of Silver is a local, family-run plumbing and heating business who are based in Sussex. They have an excellent reputation for great service and are five-star rated on Google. The services they provide their customers include general plumbing, boiler installation, boiler maintenance and repair, gas and heating services, and drain unblocking. 

The Aim

Twist of Silver and Digitool partnered up because Twist of Silver wanted to generate more plumbing leads for their business.

The main aim was to:

  • Generate plumbing and heating enquires for the business owner to convert into bookings

We are Lead Generation Experts

In the past 5 years, we have partnered with dozens of different plumbing businesses from the UK, the US, New Zealand, and Australia to help them with their marketing.

The Digitool team have spent thousands of hours and £1,000,000+ in ad-spend helping trades businesses win more customers. Because of this, we have almost unrivalled know-how in advertising campaigns and landing pages that generate plumbing leads. For our clients, this simply means they can allocate a  marketing budget knowing that they will get the maximum return for their money.

Plumbing & Heating Leads

We created a plumbing and heating lead generation campaign and landing page.

For Twist of Silver, we primarily targeted:

  • General plumbing leads
  • Heating & gas leads

Performance Summary

Plumbing leads

Between the 25th of April 2022 and the 21st of February 2023, we spent £1632 in ad spend and sent Twist of Silver 212 leads:  

    • 171 phone call leads
    • 41 email leads
    • That’s a total of 212 new leads (with an average cost per lead of £7.69)

The estimated ROI

All of our clients have their own Digitool dashboard that lets them see their costs, leads, and an estimated ROI (which is calculated based on each client’s own sales targets) in real-time:

As you can see from the screenshot:

  • They estimate they will convert 60% of leads into jobs
  • They estimate their average job value will be £250
  • An estimated ROI calculated on the above figures is £31,800 

*These figures are just from the initial jobs. They don’t include repeat bookings, recommendations, and referrals*



Could your business benefit from more leads? Over the years Digitool has helped cleaning and trades businesses just like yours get ahead of their competition with our lead generation, SEO  and review services. Check out some of our client reviews or other fantastic results in these client case studies:

124 Plumbing leads

226 plumbing leads

1058 fire and flood restoration leads

If you’d like to have a chat with me about how it could help your business, then it would be great to jump on a quick 30-minute call: book here

Tags: Case Studies, Lead Generation Case Study

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