Case StudiesLead Generation Case Study

Techne Solutions – 119 Commercial Cleaning Leads

The company

Techne Solutions is a professional commercial services provider based in St Albans. Their services are aimed towards the cleaning of business premises located in and around Hertfordshire.

What they needed

They wanted to attract online sales enquiries from businesses looking for regular cleaning services. 

Specifically, they wanted their commercial cleaning sales leads to be:

  1. Businesses located in their geographic areas 
  2. Businesses actively looking for commercial cleaning service providers
  3. Real leads (not bots or spam)
The problem

Most businesses struggle to make marketing effective and profitable. A lot of the clients we work with have experienced issues with PPC marketing. Most find that setting up ad campaigns on Google themselves is time-consuming, ineffective, and requires an experienced skill set.  That’s where Digitool comes in. We know how to target the right people, in the right areas and turn them into sales leads.

Getting B2B cleaning leads

At Digitool, we use our own exclusive ad models. Over the past 5 years, we’ve spent over £1,000,000 on ads for the trades and cleaning companies we work with. All that money spent on ads produced a large amount of data which we have picked apart that data to really understand Google algorithms and consumer behaviour.

Because of this understanding, we know the best-performing assets. We’ve bundled up this know-how into our ad-models which include:

  • Keywords and negative keywords
  • Campaign structure
  • Advertising copy and extensions
  • Targeting and bidding
  • Dynamic landing page technology

We have a high-performance ad model for each niche. No one outside of Digitool has access to them. This means we can get leads faster and cheaper than other people including marketing professionals. We’re so confident with getting cleaning leads that we even offer a money-back guarantee to our clients when they sign-up.

They signed-up

Techne Solutions signed up for our Lead Generation service because we specialise in marketing for service providers. 

We created campaigns to target B2B cleaning leads including:

  • Commercial cleaning leads
  • Office cleaning leads
  • Pub cleaning leads
  • School cleaning leads
  • Retail cleaning leads 

How many leads we sent

commercial cleaning leads

In the previous 8 months we’ve sent:

  • 96 leads via phone call
  • 23 leads via email
  • We sent a total of 119 commercial cleaning enquiries



Could your business benefit from more leads? Over the years Digitool has helped cleaning and trades businesses just like yours get ahead of their competition with our lead generation, SEO  and automation services. Check out some of our other fantastic results in these client case studies:

70 commercial cleaning leads

1018 carpet cleaning leads

480 exterior cleaning leads

If you’d like to have a chat with me about how it could help your business, then it would be great to jump on a quick 30-minute call: book here

Tags: Case Studies, Lead Generation Case Study

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