The Challenge
Like many home service businesses, this pest control company faced a familiar problem: how to create a consistent, reliable revenue stream? They wanted a way to fill their diary with new customers all year round, without wasting money on advertising that didn’t deliver.
Our Strategy
We set up and managed a targeted Google Ads campaign designed to generate high-quality leads at the lowest possible cost.
The beauty of our approach is flexibility. With Digitool’s lead generation service, they can treat their campaigns like a tap:
-
Need more work? Turn the tap on more ie. Increase spend to bring in more calls and emails.
-
At full capacity? Turn the tap off, or scale back the budget until there’s space in the diary again.
This level of control gives them confidence that their marketing spend will always align with their workload and business goals.
The Results
Here are the results we have delivered so far. We’ve only started working with this pest control business this year, so as you can see, the results are fast and consistent:
-
Ad spend: £1,660
-
Calls & emails generated: 154
-
Cost per lead (CPA): just £10.77
This meant a steady stream of affordable, qualified leads — ensuring their diary was consistently full, while keeping marketing spend highly efficient.
The Impact
With their lead generation running smoothly, the company can now:
✅ Depend on a reliable stream of enquiries to grow revenue
✅ Fill gaps in the diary quickly and effectively
✅ Control lead flow to match capacity, ensuring no wasted spend
✅ Focus on delivering excellent pest control services, while Digitool keeps the phone ringing
Ready to Grow Your Business?
If you’d like the same results — affordable leads, a diary full of customers, and marketing that flexes with your needs — let’s talk.
👉 Book a free sales call today and see how Digitool can help you grow.
Please note: we haven’t published the company’s name here, as our clients often receive unwanted sales calls when their details are shared online. However, if you’d like to know more, give us a call — this client is happy for us to share their information directly.
