Before getting into the story, it’s worth looking at the numbers — because they’re what made this partnership such a success.
In 2025, this North East–based cleaning business invested £83,212.94 into Google Ads.
That investment:
- Generated 5,970 enquiries
- Turned into 3,254 booked jobs
- Delivered £614,450 in revenue
On average:
- Each lead cost £13.94
- Each booked job cost £25.57
- For every £1 spent on ads, the business got £7.38 back
- Overall Return on Investment: a whopping 638%
Screenshot from their Digitool dashboard
For a local service business, those numbers really matter — because they mean the marketing wasn’t just “busy”, it was highly profitable.
About the business
This is a family-run business, owned and operated by a husband and wife, serving customers across County Durham, Teesside, and Northumberland.
They offer a range of cleaning services and price based on each job. Their services include leather upholstery cleaning, tile and stone restoration, gutter and roof cleaning, oven cleaning, and carpet cleaning. In other words, a lot of moving parts — and a lot of opportunities for marketing to either work really well, or go very wrong.
Their goal wasn’t to become the biggest cleaning company in the country. They simply wanted:
- A steady flow of good enquiries
- Jobs that were actually worth taking on
- Marketing they could trust and understand
Where Digitool came in
From the start, our focus was simple: make Google Ads work properly for a local business.
We built campaigns around the services people were actively searching for, in the exact areas the business wanted to work. No generic targeting, no wasted spend.
As leads started coming in, we continually refined things — improving lead quality, cutting out what didn’t work, and protecting profitability. Everything was measured against one question: Is this turning into real, paid work?
Over time, that approach created something every family business wants — consistency.
We built them a live dashboard (as we do for all Digitool customers), showing them in real time how many leads they received.
The dashboard allows them to listen back to calls, reply to messages, and mark jobs as won or lost. Importantly, this means they can track their ROI in real time.
This also holds Digitool accountable, we need to keep finding excellent leads to keep this business profitable all year round.
What that meant in real terms
Instead of worrying where the next job was coming from, the business had a reliable pipeline of enquiries.
Instead of guessing whether marketing was “worth it”, the numbers spoke for themselves.
And instead of growth feeling risky, it felt controlled and sustainable.
More than 3,250 jobs in one year came directly from this strategy — without the business losing its personal, hands-on approach.
What the client says
And his wife, head of the office, said:
What’s next
Now this company has a profitable, predictable Google Ads campaign, we are now building out their Facebook Ads campaign for 2026. We have had a positive start and will keep you posted on the results!
Final thoughts
This case study is a good example of what can happen when local knowledge, honest reporting, and performance-led marketing come together.
No hype. No guesswork. Just a system that delivers.
Please note: we haven’t published the company’s name here, as our clients often receive unwanted sales calls when their details are shared online. However, if you’d like to know more, give us a call — this client is happy for us to share their information directly.
