Within just 15 months of working with Digitool, this conservatory insulation company billed over £1.4 million in new business — generated solely from the leads we delivered.
The Big Wins
We built and managed a high-performing Google Ads campaign, paired with reputation management tools to boost trust and conversions.
The approach meant they could:
✅ Enjoy a consistent stream of quality leads
✅ Expand into new areas across the UK
✅ Achieve a fantastic ROI on ad spend
✅ Establish a long-term growth strategy
The Results
Paid Ads Performance (first 18 months)
- Ad spend: £73,000
- Turnover: £1.4 million
- Leads generated: 967
- Cost per acquisition (CPA): £75
Sales Growth and Major Milestones
First few months: £212,000 in sales generated
We started working with this company in February 2024. In July, we received this message:
They billed £212,000 in new work! That’s a Return on Ad Spend of 1:24, meaning for every £1 they invested into ads with us, they got £24 back.
Month 5: Hit £250,000 in sales generated
5 months of working together and they’ve just hit £250k in sales! Our team were hungry and made a new goal: to hit the £1 million mark with this company…
Month 7: £100,000 closed in September alone — with five days still left in the month! This was a record-breaking month for sales.
In September, Colin just closed £100k in sales – a record-breaking month for him! (And, there were still 5 days left to go. 🥳 🥳) We generated 28 calls and 41 email enquiries.
Month 12: £1,000,000 total billed from Digitool leads
Billed over £1 million in one calendar year of working with us! We couldn’t be happier for the client and have loved watching their continous growth.
Month 18: £1.4 million turnover to date.
Could we get similar results for your business? Book in a call with us today to see if we can.
Not just Lead Generation…
Building a Positive Online Reputation
When we first partnered with this company, their online reputation didn’t reflect the quality of their work. In fact, a single disgruntled ex-employee had set up a Trustpilot page and left one negative and false review — and unfortunately, this was showing up as one of the top search results for their business name. For a company that prides itself on customer service, this was not only disheartening but also potentially damaging to new enquiries.
We stepped in to turn things around. First, we helped them officially claim and optimise their Trustpilot profile. Then, we put a system in place to make it easy for happy customers to share their experiences. Within months, the company had gathered 16 positive Trustpilot reviews, which quickly outweighed that one unfair negative comment and painted a truer picture of the excellent service they deliver.
At the same time, we focused on building their presence on Google Reviews. By setting up an automated system that gently reminds customers via text and email to leave feedback, we helped them generate 26 glowing Google reviews. Now, when someone searches their name, they see a reputation that matches the reality: a trustworthy, professional company that looks after its customers.
This transformation hasn’t just boosted credibility. Having a strong bank of positive reviews has also helped to improve their Google Ads performance — increasing click-through rates (CTR) and lowering cost-per-click (CPC). In other words, their ads now work harder and deliver even more value.
Interested to see if you can generate £1 million in new sales? Book in a call with us today to see if we can help.
