3 min readCase StudiesLead Generation Case Study

957 carpet cleaning leads

Absolute Cleaning is a cleaning business that provides carpet, upholstery, and hard floor cleaning services. They are a local family-run business that covers the Gloucestershire area.

What they needed

Absolute Cleaning had already aced the offline marketing and sales side of their business and realised it was time to hit the online side of things. They wanted to get leads through Google Ads but didn’t have the know-how to effectively run campaigns. That’s why they came to us! 

Absolute Cleaning were ready to:

  • Get more leads
  • Book more business
  • Boost revenue and profits

Getting carpet cleaning leads

Digitool were ready to help. We are experts in digital marketing for home service providers. Our team got to work putting together a series of lead generation campaigns and landing pages. Within a week Absolute Cleaning had an account set up and they were ready to go live.

For Absolute Cleaning, we created campaigns to generate:

How many carpet cleaning leads we sent

957 carpet, upholstery and hard floor cleaning leads

In 12 months we generated 957 leads for Absolute Cleaning:

    • 586 leads via phone calls
    • 371 leads via emails
    • That’s a total of 947 new leads


Absolute Cleaning has clear targets that they want to achieve:

  • Convert 65% of enquiries into new customers
  • Hit an average job of £140 (ex vat)

This means that Absolute Cleaning will have a healthy ROI (return on investment) as you can see on their dashboard:

  • They have spend a total of £5,648.09 on ads
  • They are targeting a £87,087 ROI 

*these figures are just from the initial jobs. They don’t include repeat bookings, recommendations and referrals*


Could your business benefit from more leads? Over the years Digitool has helped cleaning and trades businesses just like yours get ahead of their competition with our lead generation, SEO  and automation services. Check out some of our other fantastic results in these client case studies:

2863 carpet cleaning leads

600 carpet cleaning leads

480 exterior cleaning leads

If you’d like to have a chat with me about how it could help your business, then it would be great to jump on a quick 30 minute call: book here

Tags: 3 min read, Case Studies, Lead Generation Case Study

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