Vulcan Hygiene is a family run cleaning company based in Hartlepool. Since starting the business they had big ambitions, knowing that they wanted to scale the business quickly, both in terms of revenue and professionalism. To do this they needed lots of new customers, but after trying various marketing companies, were left deflated and underwhelmed. What Vulcan Hygiene wanted was a lead generation company who understood what they were trying to achieve and could deliver them the leads they needed.
The guys at Vulcan Hygiene found Digitool online, but after being stung by other marketing companies in the past who had failed to deliver, they were hesitant about trusting a new lead generation company. Luckily, Digitool’s 5 years of expertise in the cleaning niche along with our many 5-star reviews and case studies won them over, and they enrolled as a client.
Digitool immediately began delivering leads via both our Google Ads and Local SEO services. We used our tried and tested systems to target the customers that Vulcan Hygiene wanted to attract. With the right combination of keywords, location targeting, ad, landing pages and technical SEO we were able to deliver high volumes of quality leads that converted into job bookings.
In addition to delivering leads, Digitool wanted to improve Vulcan Hygiene’s online reputation. A recent Bright Local survey found that companies that have 5-star reviews are 270% more likely to win business than those that don’t, plus having a great reputation enables them to justify higher service prices. We worked with the team at Vulcan Hygiene to implement our review management system and increase their 5-star reviews.
In 12 months, Digitool has sent Vulcan Hygiene 636 paid leads with an average cost per lead of only £10. On top of that, Digitool has also generated 189+ organic leads from SEO! That is more than 825 new leads for a family run business. Our reputation management has vastly improved online reviews. Their reviews have gone from single digits to now having over 65 genuine 5-star reviews from their customers.
With this boost of new customers and revenue Vulcan Hygiene has been able to expand massively. They have been able to acquire new staff, vans and equipment that has allowed them to extend their services. They have also acquired NCCA and BISc accreditations. Vulcan Hygiene is rapidly growing and the Digitool will be here to support them every step of the way.