Vulcan Hygiene is a family run cleaning company based in Hartlepool. Since starting the business they had ambitions to scale quickly, both in terms of revenue and reputation.
To grow, Vulcan Hygiene needed new customers. After trying other marketing companies, were left underwhelmed with the results. They wanted to work with company who understood their needs and could deliver the sales leads they needed.
They found Digitool online, but after being stung by other marketing companies in the past, they were hesitant. Because Digitool has a large collection of 5-star customer reviews and detailed case studies, the Vulcan Hygiene team were won over, and enrolled with Digitool.
The Solution
Digitool immediately began delivering leads via our Google Ads and Local SEO services. We used our know-how to target Vulcan Hygienes perfect customers. With the right combination of keywords, location targeting, ads, landing pages and technical SEO we were able to deliver large volumes of quality leads that converted into sales.
In addition to leads, Digitool wanted to improve Vulcan Hygiene’s online reputation. A recent Bright Local survey found that “companies that have 5-star reviews are 270% more likely to win business than those that don’t”, plus having a great reputation justifies higher service prices.
The Results
Digitool generated 636 paid leads. An average lead only cost £10. On top of that, Digitool generated 189+ organic leads from Local SEO work! That is more than 825 new leads for a family run business. Online reviews have been greatly improved. They’ve gone from single digits to now having over 65 genuine 5-star customer reviews.
With this boost of new customers and revenue Vulcan Hygiene has expanded. They have grown their team, vans and equipment. Because of their growth, they have been to offer a brand new range of services. They have also acquired NCCA and BISc accreditations. Vulcan Hygiene is rapidly growing and the Digitool will be here to support them every step of the way.
