Background
We work with a family-run business offering made-to-measure blinds throughout West Yorkshire, this company has built a strong reputation with 195 five-star Google reviews. Since 2023, they have partnered with Digitool to generate a steady stream of new enquiries through digital advertising.
Challenge
The blinds industry is highly competitive, and the company wanted a consistent flow of new enquiries without relying solely on platforms like Facebook and Instagram, which often delivered lower-quality leads. They needed a marketing partner who could bring in customers willing to spend more, not just price shoppers.
Our Approach
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Digitool Landing Pages: We built templated landing pages, tailored to the business, that feature a dedicated phone number and lead-tracking system.
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Call & Email Tracking: Every enquiry is logged, with phone calls recorded and emails tracked.
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Live Dashboard: The business owner can see every lead in real-time, mark them as won or lost, and assign values to calculate ROI effortlessly.
This Year’s Results so far … (1st Jan – 17th Sept)
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Ad Spend: £8,604.72
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Leads Generated: 707
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Cost Per Lead (CPA): £12.16
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Average Leads per Month: 78 (well above the guaranteed 40–50)
For a company where jobs start at £120 and can reach up to £900, acquiring new leads at just £12 each has been a game-changer.
Here’s a screenshot of the client’s live dashboard. They are able to identify how many leads have been generated, mark them as ‘won’ or ‘lost’, quickly calculate the ROI, listen back to calls, and more.
Client Feedback
The business owner shared:
“With Digitool I am getting a much better quality of leads than Facebook or Instagram. The customers are happy to spend more, there are fewer price shoppers, and I have a more consistent stream of new calls and emails too.”
She added:
“Digitool are really good and have hugely helped my business.”
Conclusion
Over nearly three years, Digitool has consistently delivered high-quality, trackable leads that convert into profitable installations. With a clear ROI, reliable results, and tools that give the business owner full visibility, this West Yorkshire blinds company continues to grow with Digitool as a trusted partner.
