Be Bright Carpet Cleaning is based Milton Keynes, Buckinghamshire. The team are premium providers of carpet and upholstery cleaning services. They use truck-mounted equipment and are NCCA registered.
Their target market are homeowners living in mid-income and high-income neighborhoods throughout Buckinghamshire and the surrounding counties.
What they needed
With a rock-solid sales system in already in place Be Bright were ready for growth. What they needed were sales enquiries. They wanted carpet cleaning leads that were:
- Real people (no bots or spam)
- Living nearby to their target areas
- Actively looking to book a carpet cleaner
The issue Be Bright had was getting genuine leads at a fair price. It’s a hard task. A lot of businesses waste money on advertising the simply doesn’t work. Did you know that most home service businesses only covert 5% of their website traffic into leads? With stats like that, finding customers and making a decent ROI is a real heachache.
Getting carpet cleaning leads
Digitool use our own exclusive ad-models. Over the past 5-years we’ve spent over £1,000,000 on ads for the home service companies we work with. All that money spent on ads bought us heaps of data. We picked apart that data to really understand Google algorithms and consumer behaviour.
Because of this, Digitool already know the best performing assets. We’ve bundled this know-how up into our ad-models which include:
- Keywords and negative keywords
- Campaign structure
- Advertising copy and extensions
- Targeting and bidding
- Dynamic landing page technology
We have an ad-model for each home service niche which we use to get our clients leads. No one outside of Digitool has access to them. In fact, we’re so confident with getting carpet cleaning leads that we even offer a money back guarantee to our clients when they sign-up.
Be Bright signed-up for our Lead Generation service because we specialise in marketing for home service providers. That includes carpet cleaners. Within a week our team built a campaign and landing page that were ready to rock and roll. Be Bright asked us to for:
- Carpet cleaning leads
- Upholstery cleaning leads
- Leather furniture restoration leads
How many carpet cleaning leads we sent
447 carpet cleaning leads
From Jan 2022 – May 2022 we’ve been able to sent them:
- 266 leads via phone calls
- 181 leads via emails
- We sent them a total of 447 new leads
Getting a great ROI (return on investment) is just as important as getting leads and making bookings. ‘No one wants to be a busy fool’ as the saying goes. When it comes to sales, Be Bright Carpet Cleaning has clear targets they aim to hit:
- Convert 50% of enquiries into new customers
- Hit an average sales value of £150 per job (ex vat)
Hitting these performance targets means the return on investment from their marketing spend is fantastic. In fact, it’s way above the industry standard for digital marketing returns:
- They have spent a total of £2811 on ads
- They are targeting a £33,525 ROI
*these figures are just from the initial jobs. They don’t include repeat bookings, recommendations and referrals*
Review of Digitool
In their own words ‘The team at Digitool are always on hand to help and always offer a unbelievable service.’
Could your business benefit from more leads? Over the years Digitool has helped cleaning and trades businesses just like yours get ahead of their competition with our lead generation, SEO and automation services. Check out some of our other fantastic results in these client case studies:
If you’d like to have a chat with me about how it could help your business, then it would be great to jump on a quick 30 minute call: book here