Case StudiesLead Generation Case Study

226 leads generated for a UK plumber

Fired Up is a professional heating and plumbing contractor based in Brighton, in the UK. They offer a range services to domestic and commercial customers in their local area.

Company director Charles wanted to grow the business. He specifically wanted to increase his revenue by booking in more high value boiler and gas jobs. Increasing his revenue would  allow him to employ new members of staff. These new additions to the Fired-Up team would mean more job availability and faster response times to his customers.

The Solution

Over a zoom meeting, our team explained to Charles how we could help. We explained how we could run Google Ad campaigns targeting his local area. These plumbing lead generation campaigns would generate both phone call and contact form leads. The get Fired-Up office team could then convert these leads into bookings, and hopefully lifelong customers.

Charles listened as we walked him through how our plumbing lead generation service worked. We answered any question’s Charles had about Digitool or Google advertising. He particularly liked that we are always upfront and honest about the pros and cons of Google Ads campaigns.

One thing that Digitool do differently than most other agencies is to offer totally transparent reporting. All our clients are given a custom dashboard. The dashboard that not only shows them the costs of their campaigns, but also detailed information on the leads they have received. Because all our clients have this data they can instantly see an estimated ROI.

The Results

So far we have generated 226 plumbing leads for Fired-Up. They’ve booked in a range of new jobs. These include faulty boiler repairs, new boiler installations, boiler servicing, and general plumbing . The total ad spend has been £3650, with an average cost per lead of just £16.15. (Thats way below the industry standard £25 per lead).

Each new job introduces Fired-Up to a new customer. With their expanding client base, Charles is looking forward to growing. He’s just hired a new employee and plans to continue recruiting. We look forward to continuing helping Charles and all our other valued plumbing clients.

Charles left us a great 5-star review on Google. He said: “We have been working with Digitool for a few months now. I liked Joe and Daisy from the start. They did not make false promises & explained the campaign will not be an over night success, it’s work in progress with many tweaks along the way. We have seen some promising results. They are good communicators & I have every faith in their ability to increase our lead generations.”. Check out more of our Google customer reviews here

Tags: Case Studies, Lead Generation Case Study

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