3 min readCase StudiesLead Generation Case Study

1018 carpet cleaning leads

The company

Absolute Cleaning Midlands is a carpet cleaning business who serve both domestic and commercial sectors. They offer carpet, upholstery and hard floor services.

What they needed

Absolute Cleaning Midlands wanted to start marketing their carpet cleaning business online. In particular, they wanted to push into Google Ads to find new sales leads.

Absolute Cleaning aimed to:

  • Increase their online presence
  • Get booked up with more work
  • Generate more revenue and profit

Being experts in digital marketing for home service providers, Digitool were ready to help. We put together a series of lead generation campaigns and landing pages. Our team already knew these would perform well because of our extensive experience working with other carpet cleaning companies.

Getting carpet cleaning leads

We have worked with carpet cleaning businesses for over 5 years. In this time we’ve tested Google Algorithms and real-world consumer behaviour with over £1M in ad-spend. At Digitool, we have our own unique, fully-optimised ad models for each service niche. We know the exact keywords, structure, ad-copy, targeting and landing page design to use to get the best results. 

For Absolute Cleaning, we created two campaigns to generate:

How many carpet cleaning leads we sent

1018 carpet and upholstery cleaning leads

In 12 months we sent Absolute Cleaning Midlands 1018 leads:  

    • 634 leads via phone calls
    • 384 leads via emails
    • That’s a total of 1,018 new leads


Having a healthy ROI (return on investment) is just as important as gaining leads, Absolute Cleaning Midlands has clear targets that they want to achieve:

  • Convert 70% of enquiries into new customers
  • Hit an average job of £120 (ex vat)

As you can see on their dashboard Absolute Cleaning will have a superb ROI:

  • They have spent a total of £3,996 on ads
  • They are targeting a £85,512 ROI 

*these figures are just from the initial jobs. They don’t include repeat bookings, recommendations and referrals*


Could your business benefit from more leads? Over the years Digitool has helped cleaning and trades businesses just like yours get ahead of their competition with our lead generation, SEO  and automation services. Check out some of our other fantastic results in these client case studies:

2863 carpet cleaning leads

600 carpet cleaning leads

480 exterior cleaning leads

If you’d like to have a chat with me about how it could help your business, then it would be great to jump on a quick 30 minute call: book here

Tags: 3 min read, Case Studies, Lead Generation Case Study

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