Case StudiesLead Generation Case Study

Reid Plumbing Services – 261 Plumbing Leads

Reid Plumbing Services are an established plumbing and heating business based in St Johns Wood, London. They have been in business since 2006 and are CHAS Approved Contractors. The business offers its customers a range of emergency and non-emergency services that include plumbing and heating repairs, pipe fitting and blocked drainage clearance. 

The Aim

Reid Plumbing Services and Digitool partnered up because Reid Plumbing Services wanted to generate more sales enquiries from potential customers. Particularly, they wanted to focus on boosting the amount of emergency plumbing leads they received. 

The main aim was to:

  • Generate more emergency plumbing and heating sales leads

We are Lead Generation Experts

In the past 5 years, we have partnered with dozens of different plumbers from the UK, the US, New Zealand, and Australia to help them with their marketing.

The Digitool team have spent thousands of hours and £1,000,000+ in ad-spend helping local service businesses win more customers. Because of this, we have almost unrivalled know-how when it comes to the best advertising campaigns and landing pages to generate leads. For our clients, this simply means they and their marketing budget are in highly capable hands.

Plumbing leads

We created a plumbing lead generation campaign and landing page.

For Reid Plumbing Services, we targeted:

  • General plumbing leads
  • Leak tracing and repair leads
  • Boiler repair leads
  • Drain jetting leads

Performance Summary

Plumbing leads

Between the 11th of November 2022 and the 8th of March 2023, we spent £5251.55 in ad spend and sent 261 leads:  

    • 207 phone call leads
    • 54 email leads
    • That’s a total of 261 new leads (with an average cost per lead of £20.12)

The estimated ROI

All of our clients have their own Digitool dashboard that lets them see their costs, leads, and an estimated ROI (which is calculated based on each client’s own sales targets) in real-time:

As you can see from the screenshot:

  • They estimate they will convert 60% of leads into jobs
  • They estimate their average job value will be £250
  • An estimated ROI calculated on the above figures is £39,150

*These figures are just from the initial jobs. They don’t include repeat bookings, recommendations, and referrals*

Here’s the review that Reid Plumbing Services left for Digitool ‘Great firm, definitely know what they are doing! Thanks team for helping our business grow!’ You can check out this review and more reviews like it by visiting our Nicejob reviews page.



Could your business benefit from more leads? Over the years Digitool has helped cleaning and trades businesses just like yours get ahead of their competition with our lead generation, SEO  and review services. Check out some of our client reviews or other fantastic results in these client case studies:

124 plumbing leads

212 plumbing leads

226 plumbing leads

If you’d like to have a chat with me about how it could help your business, then it would be great to jump on a quick 30-minute call: book here

Tags: Case Studies, Lead Generation Case Study

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