Posts by Digitool Team

BDS is a professional cleaning business based just outside of Edinburgh.  They provide carpet and upholstery cleaning services to both domestic and commercial clients across Scotland. 

The Aim

BDS and Digitool partnered up because BDS wanted to generate more bookings from local customers. Particularly, they wanted to focus on boosting the amount of carpet cleaning leads they received. 

The main aim was to:

  • Win more work in the local Broxburn and West Edinburgh areas.

We are Lead Generation Experts

In the past 8 years, we have partnered with hundreds of different cleaners from the UK, the US, New Zealand, and Australia to help them with their marketing.

The Digitool team have spent thousands of hours and over £1,000,000 in ad-spend helping local service businesses win more work. Because of this, we have almost unrivalled know-how when it comes to setting up and managing high-performance marketing campaigns that generate quality leads

Carpet Cleaning Leads

We created a lead generation campaign and landing page.

For BDS, we targeted:

  • domestic carpet cleaning leads
  • carpet stain removal leads
  • commercial carpet cleaning leads


Performance Summary

How many leads we got

Between the 1st of March 2022 and the 31st of March 2023, we spent £2097.80 in ad spend and sent 219 leads:  

    • 145 phone call leads
    • 74 email leads
    • That’s a total of 219 new leads (with an average cost per lead of £9.57)

The estimated ROI

All of our clients have their own Digitool dashboard that lets them see their costs, leads, and an estimated ROI (which is calculated based on each client’s own sales targets) in real-time:

As you can see from the screenshot:

  • The estimate is that they convert 60% of leads into jobs
  • The estimate of their average job value is £150
  • The estimated ROI calculated on the above figures is £19,710

*These figures are just from the initial jobs. They don’t include repeat bookings, cross-sells, recommendations, and referrals*

Here’s the review BDS left for Digitool saying:‘Previously worked with another marketing agency with little to no leads, only been with Digitool a month but what a difference. Brilliant service, communication and ultimately a big shift in leads coming in already. Looking forward to the future with Digitool

You can check out this review and more reviews like it by visiting our Nicejob reviews page.



Could your business benefit from more leads? Over the years Digitool has helped cleaning and trades businesses just like yours get ahead of their competition with our lead generation, SEO  and review services. Check out some of our client reviews or other fantastic results in these client case studies:

277 Carpet Cleaning Leads

731 Roof & Gutter Cleaning Leads

Ranked #1 Locally

If you’d like to have a chat with me about how it could help your business, then it would be great to jump on a quick 30-minute call: book here