Before Emily and Dale even finished their rebrand, they needed one thing nailed down: a reliable flow of work.
They run a specialist floor restoration business in Frome, restoring wood, tile, and marble floors and bringing them back to life — often transforming tired surfaces into something that looks brand new.
Their work is high-value, highly skilled, and not something people buy on impulse. Which makes getting the right enquiries especially important.
The numbers (kept simple)
During our time working together:
They invested £2,515.21 into Google Ads.
That generated 190 leads.
Their average job value is £1,000+, with some projects reaching £5,000 or more.
Even at a conservative 50% conversion rate, that would result in:
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Around 95 jobs
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An estimated £80,000 in turnover
All from a relatively small, tightly controlled ad budget.
The situation they were in
Emily and Dale had recently left a franchise and were in the middle of launching their business under a new name.
That transition period is risky for any business:
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No franchise leads coming in
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A new brand that customers don’t yet recognise
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No time to “wait and see” if word of mouth catches up
They needed income they could rely on — immediately.
Why Google Ads mattered so much
Using Google Ads meant Emily and Dale didn’t have to wait months for SEO to kick in or hope people noticed the rebrand.
Their new business name could:
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Appear at the top of Google straight away
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Start generating enquiries from day one
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Create consistent work while everything else caught up
Instead of relying on the franchise or slowly rebuilding referrals, they were able to take control of their lead flow.
That stability gave them breathing room — and confidence — during a big change.
Screenshots from their live Digitool dashboard
Our role
From the outset, we focused on quality over volume.
We took the time to understand:
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The type of jobs they actually want
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Their ideal customer
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The value of each enquiry
By targeting high-intent searches and refining campaigns as data came in, we made sure the leads weren’t just coming in — they were worth answering.
What the client says
Dale on Trustpilot
Final thoughts
This project is a great example of how Google Ads can support a business through change, not just growth.
For Emily and Dale, it meant:
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Guaranteed visibility under a new brand
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A dependable lead stream during a risky transition
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The freedom to step away from a franchise model without losing income
Sometimes, good marketing isn’t about going bigger — it’s about making change feel safe.
Please note: we haven’t published the company’s name here, as our clients often receive unwanted sales calls when their details are shared online. However, if you’d like to know more, give us a call — this client is happy for us to share their information directly.
