Steam Smart Pro is a cleaning business based in Tucson, AZ. Google Ads was something owner Eric had run himself since starting the business in 2012. His campaigns were going well and returning a profit. However Eric had come to the realisation that he was spending too much time managing ads, and that his energy was better spent on growing other areas of his business.
Eric knew he needed to handover his ad management to a team of professionals. After researching lots of marketing companies Eric found Digitool. He chose to work with us because of our extensive lead generation know-how in the cleaning niche.
The Digitool team looked over the ad campaigns and highlighted areas for optimisation. We built new campaigns focused on improving the conversion tracking, location targeting, keywords, and bidding strategy. From experience we knew that these focus points would create better traffic share and engagement, which would bring about more leads and sales.
At the same time we also began working with Steam Smart Pro on their Local SEO. We wanted to increase their organic rankings, making their website more visible in the non-paid sections of Google search results. Having a holistic approach to lead generation (a mix of both paid and organic leads) is far more cost effective long term, and we were keen to help Steam Smart Pro get started asap.
Instead of tens of hours each week, Eric the owner now only spends one hour a month looking at ads (thats on catchup call with Digitool.)
The changes we made resulted in an increased conversion rate, meaning Steam Smart Pro were getting far more leads for their money. Steam Smart Pros new conversion rate was over 30%. Digitool have generated 3095+ paid leads to date at an average cost per lead of $22.
Our Local SEO work has also been a massive success. We have 23 high volume keywords ranked in the top 10 positions on Google search and Google Maps. These keywords have generated 1446 organic leads to date.