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2017+ leads generated for a Scottish cleaning business

The McMillans are a Glasgow based cleaning and restoration business. Since opening in 1994, The McMIllans have had an amazing reputation in their local area, and are known as the go-to cleaning company.

Unfortunately, there was a problem. In the ‘online’ world, The McMillans found themselves losing ground to their competitors. With new customer numbers dropping, and the competition growing, they knew they needed to fight back.  

The McmIllans had no experience in digital marketing or lead generation, and so they decided to seek expert help. They had heard the horror stories ‘rip-off agencies’ and decided they needed to do their homework. After speaking with other cleaning business owners, Digitools name kept being recommended.


The Solution

Digitool needed to focus on The Mcmillans three main services: carpet cleaning, rug cleaning and stone floor restoration. We have over 5 years of trade experience and already knew which keywords, bidding strategies and ads would generate high quality leads in a high volume.

The team began building out the campaigns. We personalised ads to each service. These ads connected to service specific landing pages. These landing pages had UX design features and wording we knew would generate leads and sales.


The Results

Digitool has generated 1617 paid leads for The McMillans. The average cost per lead was just £5.73, which is nearly half the industry average!

This boost in leads and new customers allowed The McMillans to grow their business by acquiring a new CRM, hiring new staff, buying new vans and adding more equipment to their already impressive arsenal. 

In July 2020 The McMillans decided to sign-up for our Local SEO service. Since starting, The Mcmillans online five star reviews jumped from 43 to 121! Because of this boost, Digitool was able to generate over 400+ organic leads

Tags: Case Studies, Featured, Lead Generation Case Study, Local SEO Case Study

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