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1617+ leads generated for a Scottish cleaning business

The McMillans are a professional cleaning and restorations business based in Glasgow, Scotland. Since opening in 1994, The McMIllans have worked hard to establish themselves as the the recommended go-to option for customers seeking their services in Scotland.

Towards the back end of 2017, The McMillans team noticed a developing problem. In the offline world of recommendations and commercial work they were still the go-to-guys. However in online world they found themselves quickly losing ground to their competitors. The number of fresh sales enquiries were dropping and the competition was growing stronger. They knew they needed to fight back.  

Because they had no experience in digital marketing they decided to seek expert help. They had heard horror stories of other companies being ripped-off by bogus agencies, and so decided to do some serious homework on the best options. After speaking with other cleaning business owners they knew, Digitools name was recommended over and over again. The Mcmillans reached out to us to find out more.

The Solution

After hearing the issues they were facing, we knew we could help The McMillans dominate online. They explained that they wanted to focus on generating domestic leads. They wanted to focus on their main services:

  • carpet cleaning
  • rug cleaning
  • stone floor restoration

Because we only work with cleaning and trades businesses we know the most efficient ways to consistently generate these niche cleaning leads.

Over the past 5 years we have developed our own high performance advertising models which consist of targeted keywords, bidding strategies and ad-copy. These that have been tried, tested and proven to generate quality leads in high volumes.

The Mcmillans signed up and we began building out the campaigns. Because we can create campaigns that are already optimised the leads began rolling in straight away.

The Results

In the past 12 months, Digitool has generated 1617 paid leads. The average cost per lead was just £5.73, which is nearly half the industry average!

The leads we have sent over have helped book in the following types of jobs:

  • carpet cleaning
  • sofa cleaning
  • curtain cleaning
  • rug cleaning
  • rug restoration
  • leather restoration
  • stone floor cleaning
  • LVT floor cleaning

This boost in leads and new customers allowed The McMillans to grow their business by acquiring a new CRM, hiring new staff, buying new vans and adding more equipment to their already impressive arsenal. 

Because The McMillans were so impressed with our work they decided to sign-up for our Local SEO service. This has helped them get better organic rankings on Google Maps, and showcase their fantastic reputation online.

We love working with the these guys and we think they love working with us too. Here’s what Vicky from The McMillans said in a recent Nicejob Review – ‘Digitool is great to work with. They have helped our business tremendously. I would definitely recommend.

Tags: Case Studies, Featured, Lead Generation Case Study, Local SEO Case Study

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